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New Business Activity Tracker

R3 New Business League Global and US – Apr 2025

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…

The State of Generative AI Inside US Marketing Agencies, 2025

Access the latest GenAI industry data in this new joint report from 4As and Forrester.

Guidance, Paper, Report

Unlocking Neurodiversity: A creative advantage

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Member Perks

SmartBrief: 4As Member Perks

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Report, Survey

2025 Financial & Operational Benchmark Survey Report

The dashboard presents data collected from 117 agencies, with 85% identifying as full-service. Ownership structures among participants comprised 80% independently owned agencies and 20% affiliated with holding companies or private equity.

Member Perks

Ad Age: 4As Member Perk

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Member Perks

Premier Consulting & Integration: 4As Member Perk

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Member Perks

ActiveCampaign: 4As Member Perk

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4As State of the ERG Study

Employee Resource Groups (ERGs) have long been instrumental in fostering a sense of connection, belonging and inclusivity within…

Guidance

The Future of Career Planning

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New Business Activity Tracker

R3 New Business League Global and US – Mar 2025

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…

Guidance

what the finance?

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